Privacy Policy

At MicroDri, we value your privacy. This Privacy Policy outlines the types of personal and usage data we collect through our website and the technologies we use to better serve you and improve our services.

Information We Collect

We may collect the following types of data when you visit our website or interact with our content:

  • Personal information you voluntarily provide (e.g., name, email address, company name, phone number).

  • Usage data such as page views, session duration, and user behavior across our website.

  • Traffic source information, including UTM parameters used in marketing campaigns.


How We Use Your Information

The information we collect is used to:

  • Improve the usability and performance of our website.

  • Understand how visitors interact with our pages and content.

  • Optimize our marketing campaigns and communication strategies.

  • Identify companies visiting our site using B2B analytics tools like Leadfeeder.

  • Personalize your browsing experience and offer relevant content.


Cookies and Tracking Technologies

We use cookies and similar technologies to track user activity and store certain information. These include:

  • Google Analytics 4 (GA4): to analyze website traffic and visitor behavior.

  • Google Tag Manager (GTM): to manage and deploy tracking codes and marketing tools.

  • Looker Studio: to visualize and report aggregated data.

  • UTM tags: to track performance of marketing campaigns.

  • Leadfeeder plugin: to identify visiting companies based on IP addresses.

You can manage your cookie preferences or withdraw consent at any time using our [Cookie Settings].


Data Security

We implement technical and organizational measures to protect your data from unauthorized access, disclosure, or loss. Data is stored securely and only accessed by authorized personnel.


Third-Party Disclosure

We do not sell or share your personal information with outside parties, except to trusted services that help us operate our website, analyze traffic, or conduct business. These services comply with data protection regulations and are bound by confidentiality agreements.


Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any updates will be published on this page and noted with a revision date. We encourage you to review it periodically.

Last updated: May 23, 2025


Contact Us

If you have any questions regarding this Privacy Policy, you may contact us using the information below:


MicroDri
Teknikringen 7

583 30 Linköping

Sweden
Email: victor@microdri.se